It’s not enough to have a fantastic website and hope for the best, you need to make a point of promoting it. Regardless of how much time, energy and money you put into developing your website, it won’t bring in leads and sales unless people find it.
Here’s our 4 top tips to promote your website online:
– SEO – a major part of digital marketing and is one of the top ways to get visitors to your site. It’s all about ensuring that your website ranks highly on search engines for specific keywords, which means that it’s easily found by your prospective customers. Without SEO, it’s unlikely that your website will get the traffic that it needs to be successful.
– Social Media – a fantastic way to promote a website as it drives traffic from a Facebook, Twitter or Linkedin post directly to the web page of your choosing. Whenever you post on social media, ensure to include a link to your website, this could be a link to the product you are talking about or to more information about your business.
– Other Websites – There are a number of websites that allow you to post replies, such as Reddit and Quora. These websites are mainly used for asking questions and sourcing information, but it’s possible to include a link to your website when you write a reply. If you are able to reply to a post with relevant and trustworthy information, you can direct traffic to your website for more. However, do this with caution, if you spam a blog then search engines will penalise your efforts and de-rank your website.
– Email marketing – you can buy data or harvest it through business cards you collect at networking events. Email marketing your contacts on a regular basis with news or information about your services will not only drive traffic to your website, it will keep you front of mind with them and also they may forward your email onto a contact of theirs if it’s relevent. Recent GDPR regulations have made this more difficult in the B2C world, but in the B2B world (at the moment) it’s barely affected, just make sure your data comes from a valid source.
Successfully promoting your website online isn’t easy, but help is available. At RV Group, we offer a wide range of digital marketing services to help your business achieve online success. Speak to us today for a no obligation chat about how we can get more traffic to your website.
